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What is professional writing?

Professional writing is a research, marketing and communications driven process of developing appropriate content that address varying communication requirements.

How is it different to casual writing?

Professional writing is different to casual writing in that casual writing is not based on any scientic approach to content development. Professional writing employs tools and techniques that add value to content and are positioned and targetted approprately.

Why do we need professionally written content?

Professionally written content helps improve the message so that the right message is communicated written in the most effective way to the target audience.

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